This is us

Nice to e-meet you!

We’re Lee and Yifat, the beating hearts, pondering minds and writing hands behind Punct.

Our passion for both the power of language and consumer behavioral psychology, along with our years of experience in marketing, strategy, and copywriting, led us to found Punct – a home for architecting communications that yield a richer, more positive and goal-oriented user experience.


While neither one of us is a mathematician, we are both experienced wordsmiths who can turn words into numbers (bottom-line numbers, BIG bottom-line numbers!), and it’s the combination of our different skills and backgrounds that delivers the Punct:

Lee Linden

Lee spent over a decade leading some world-class brands (such as Nescafe, Purina, and more). Her experience spans across B2B and B2C, corporate and startup, marketing and trade, and varies all the way from strategy to copywriting and from planning to execution.

Yifat Shirben 

 Yifat has been involved in some of the world’s leading startups and has been working alongside some of the best founders in both the Israeli and Aussie startup landscapes. She is all about business and marketing agility, and choosing the right words. Yifat is also a NED in a publicly listed company.

The combination

In the last 5 years we have been working together with companies in their various stages on their brands, strategies, and marketing communications, while being an active voice in the innovation ecosystem, respected mentors and international speakers.

In others words:

Let's make it about you

The Proof is in the pudding!

Fill in the details below so we could give you a taste of our work: