A few words about me

Me

I’m Lee, a lover of all things words, especially when translated into numbers.

I speak two languages, have two nationalities, raise two kids, and juggle too much.

My experience

I’m a strategic writer with a strong marketing background.

I’ve led top global brands such as Nescafe’ and Purina and worked with dozens of nimble startups.
I’ve written technical pages and inspirational blogs.
I’ve worded apps, websites and landing pages, as well as SaaS platforms, crypto platforms and complex systems.
I’ve been an employer, an employee, but eventually, decided to do both.

My strengths

I turn the complex into simple, the purpose into strategy and the idea into a reality.

When writing, I lean on various disciplines and principles (such as behavioral economics and consumer psychology) as well as my own professional experience, to deliver a strategic solution that meets both UX and business goals.

In others words:

"Lee helped us understand where to focus our communication to our clients and prospects, in a very methodical way. Not only has this helped us guide our external communication, but it has also improved our internal messaging which helps drive a common purpose. If you are looking to clearly communicate what your business is about, and more importantly, why a customer or client should work with you, reach out to her."

"With marketing strategy smarts and passion for social good, I loved working with Lee from Punct She took the time to understand our audience of autistic job seekers and Xceptional's business challenge, then designed and built a simple yet effective solution to increase enquiry Happy to say it worked, our web enquires have increased 10 fold since the project went live in April 2019 I couldn t recommend the Lee enough."

"Lee from Punct’s existing brand review and new messaging implementation process has been the sole reason that SAAVI’s website has moved from a low customer response site into highly engaging site where our customer conversion rates have easily doubled. Highly recommended service for anyone looking to improve their online engagement with prospects."

Now you

Tell me a little bit about you, your business and what I can help you with:

Or simply drop
me a note:
[email protected]

A few words about me

Me

My experience

My strengths

In others words:

Now you

“Content precedes design. Design in the absence of content is not design, it’s decoration.”

The Proof is in the pudding!